Project no.1: Pitch Night 2020
I was selected to be a part of the Creative team and host RMIT’s Pitch Night 2020. Contributing to this event, I can now say, was one thrilling, challenging and rewarding adventure. The most anticipated night of the entire RMIT Advertising Bachelor comes with increasing pressure, however, working productively with a strong team of diverse talent had never been so
invaluable. The game had definitely changed that year, moving everything to online, though, despite the 2020 battle, nothing stopped the team and I from conversing our thoughts and ideas, producing incredible content and delivering a successful night full of entertainment, conversation, fun and the occasional microphone issues...
Our creative solution for this virtual transition was ‘The Game Has Changed’. We decided to gamify Pitch Night by adopting and future-proofing the game of chess, while also using this notion of future-proofing to symbolise the changing nature of the world, the advertising industry and Pitch Night. Chess is a game of thinking multiple steps ahead. It shares the same blood of strategy and creativity that pumps spiritedly through advertising, while it too is the skin and bones of Pitch Night. Indeed it also requires adaptability, a core principle that we and agencies have needed to rely on in order to survive
COVID-19 and indeed the complexity of the future. Through clever copy, intricate designs, and clear communication with our cohort and industry, we were set to deliver the most unique take on Pitch Night in RMIT’s history.